In the context of the current merger, however, the possibilities for positive change being brought about by communication and knowledge management strategies is arguably even greater, as these strategies can be built largely from the ground up in the newly-formed (or soon to be formed) organization. By implementing a full and comprehensive knowledge management and communications strategy, Live Nation Entertainment will enable more rapid growth and innovation in their industry than previously possible (Quainton 2010). Technology and Local International Competition

Another great boon to both companies in the merger is the consolidation of extensive overseas operations and subsidiaries, particularly Live Nation UK (Quainton 2010). New technological developments will aid in the complex task of workforce analytics, from issues as simple as time scheduling to those as complex as task-sharing, especially in large and complex entities with extensive customer interaction, as the newly formed organization will be (Sinuk 2008). This will also benefit the company indirectly in one of its larger endeavors and incentives for the merger -- the neutralization of local competition. The new company now has both the resources for innovation on a large scale and the analytical and human resources to tailor market-specific operations to each of its countries and localities of operation (Schuler & Jackson 2007). By capitalizing...

The numbers of the Ticketmaster and Live Nation merger, despite the necessary loss of some Ticketmaster assets, has made the deal seem promising for some time (Quainton 2010). It is with the careful application of strategic human resource management theories, however, that the merger's true potential is brought to light.
References

Armstonrg, M. (2001). Strategic human resource management: A guide to action. New York: Kogan.

Lundy, O. & Cowling, A. (1996). Strategic human resource management. New York: Routledge.

Quainton, D. "Live Nation and Ticketmaster complete huge merger after months of wrangling." Entertainment magazine. Accessed 30 January 2010. http://www.eventmagazine.co.uk/news/979692/Live-Nation-Ticketmaster-complete-huge-merger-months-wrangling/

Schuler, R. & Jackson, S. (2007). Strategic human resource management. Malden, MA: Blackwell.

Sinuk, D. (2008). "Strategic E-HR conference: Summary." Accessed 30 January 2010. http://www.strategichrm.org/pdfs/920008.pdf